What does the food that builds loyalty smell like? Sensory branding in ready meals
There are smells that remain engraved in our memories: grandma’s favorite dish, freshly baked bread, or the aroma of freshly baked meat. Aromas have the power to move us, to transport us and also to keep us loyal. In the world of ready meals, sensory branding has found its best ally in smell. Therefore, it […]
