Eating in covid times
The Post-Covid impact that has been generated in the consumption of beverages and food worldwide is a reality. Currently sugar, salt and fat reduction, naturalism and functionalism are the three most significant factors when choosing or consuming an ingredient or product.
In the reductionism area, sugar reduction is the top priority for most consumers globally. Interesting to note is that for 1 in 3 consumers, even sweeteners are not accepted as substitute.
Regarding the naturalness, clean label continues to be a trend, therefore at the level of product launches there has been an increase of 15% for all those products without additives or preservatives, also increasing organic by 10% and finally with a growth of the 6% are GMO Free, between 2016 and 2020, respectively.
In the area of functionalism we find that the concern for having a strong immune system has led many consumers to search for food and beverages that boosting it. Thus, there has been an average annual growth of 59% in food and beverage launches with functional, as part of the product name, in the period from 2016 to 2020. Hydrating and re-hydrating, gut health and boosting immunity are the three essentials when choosing a product, according to a study by Innova Market Insights.
Cosmos is aware of all these trends and takes care of the health of its consumers opting for formulations with sugar reduction and natural flavours for the sectors that are specialized in Beverages, Dairy and Bakery.
