Food and beverages production experts have long been striving to perfect ways to produce healthy flavours that contribute to wellness in natural, cost-effective, and scalable ways for years. A new health strategy in beverages has arisen that is pushing the technological capacities for creating and using new flavours in beverages around the world.
Extracts and distillates have risen in popularity in recent years because of their potential to help preserve and flavour food and drink in a natural and healthy way. This helps to avoid many of the pitfalls of synthetic flavour additives that have caused health issues worldwide. How are food flavours behaving differently nowadays, and how can this improve the overall wellness of people consuming these products?
Why is flavour integral to wellness?
Flavour is integral to wellness. Humans taste things the way they do as an evolutionary trait. Early humans had to remember which potential foods tasted like what, in order to avoid poisonous foods and other dangers. Flavour is therefore strongly linked to memory, invoking personal memories in us when we taste something familiar.
That’s why it’s important to maintain the healthy flavours found in our favorite foods and drinks. When dealing with food and beverage distribution at scale, the ability to transport and preserve them is extremely important. Many food companies are relying on natural food flavourings made from distillates and extracts to maintain flavour integrity while supplying food networks around the world.
Healthy flavours in the beverage industry
The beverage industry is striving to provide more healthy options for consumers as a whole. A new health strategy in beverages is providing consumers with more additives and less sugar in their beverages of choice.
According to beverage industry insiders, 44% of consumers want some kind of health benefit from their specialty beverages. Whether that’s energy, increased vitamins and minerals, antioxidants, or simply less sugar, beverage companies are working hard to keep up with this demand.
Adding antioxidants and healthy proteins to drinks is one thing, but consumers also demand that their beverages of choice still maintain their appealing taste. This poses a challenge to both flavour makers and the beverage companies themselves.
Beverage wellness solutions with less environmental impact
Many companies are emphasizing natural and healthy products that promote overall wellness without sacrificing taste. One answer to this is to create products that appeal to people in a healthy way but also give back to the environment and reduce the environmental impact in the beverages’ production, which is also appealing to many new customers today.
Some specialty beverage companies use up-cycling as a health strategy in beverages, utilizing all parts of the natural ingredients they use for their beverages. Not only does this reduce their carbon footprint, but it also adds a new dimension of healthy ingredients that come directly from the natural source.
Conclusion
In summary, the beverage industry is adapting to the evolving demands of consumers, who now seek health benefits, less sugar, and a guilt-free experience from their beverages. This shift presents challenges and opportunities for both flavor creators and beverage companies. As they strive to meet these demands, they are also exploring ways to reduce their environmental footprint and contribute to the well-being of our planet.
